What are meta tags?
Meta tags and title tags are HTML components that present information regarding a web page for search engines and website visitors.
These components must be fixed as tags in the <head> part of an HTML document. These components are:
- Meta description
- Title tag
Let’s discuss how to write title tags and meta tags on your site.
What is a title tag?
Title tags indicate in search engines and visitors and denote the content given on your site most concisely and perfectly possible.
This title tag will appear in multiple places around the web, including the tab in your web browser. Title tag stays visible when you mouse over the tab.
Therefore, Most importantly of all, the title tag will display up as the high blue link on search engine results.
Where do I add the title tag?
You can add the title tag in the <head> section in your site’s HTML.
And it should look something like this:
However in most CMS, including WordPress, you can add a title tag in general settings. Consequently, if you utilize an SEO plug-in, such as Yoast, you can find the title tag on the ‘SEO title’ part.
Why are title tags important?
They’re essential because the title tag holds the clearest and most obvious part in a search result. Also, it represents a significant part of the searcher’s choice to click on the displayed result or not.
Are title tags used as a ranking signal?
The title tags have “long remained viewed as one of the most essential on-page SEO components.” The closer to the source of the title tag any provided keyword is, the more likely it will be to rank for that keyword-based query.
How to write a great title tag
From an SEO point of view, the headline tag should include all the keywords you covet to rank for. Also, as we discussed above, the most significant keyword should be at the opening, accompanied by the second most prominent, and lastly your brand or website title.