A Backlink is nothing but a link from 1 website to another. Generally, the receiving website calls the website that gives them the hyperlink as a backlink. In recent times, backlinks are used as one of the major metrics to measure the page authority of a website. So, watch out for backlinks. The more you have, the better you will be ranked.
Types of backlinks
There are 2 types of backlinks
- Do-follow links <a href= “webpagelink” rel=” nofollow”>
- No-follow links <a href= “webpagelink” >
No-follow links are those that tell search engines to ignore the link created. Therefore, these don’t generally affect the SEO ranking much. So, there is very little point in getting this type of link.
The most favourable one is the Do-follow link and this tells the search engine to track the link created. So, the search engine tracks the link from the created place (origin) to the pointed webpage (destination) and counts it as a backlink.
What to do to get a backlink
There are multiple websites claiming different ways to gain a backlink. Yes, they all might work for the short term. But on the long run, backlinks obtained through shortcuts can do more harm than good.
How to get a backlink
So, here is a snippet on how you can get a backlink
- Collaborate with other bloggers of similar domain
- Use Wikipedia
- Quora, Reddit, etc. post and sharing links
- Social media sites to share links
Also, here is a snippet on what not to do to get a backlink
- Pay for backlinks
- Robot comment to spam other websites
- Use website with less than 40 domain authority to get backlinks
What to watch out for?
It is preferable to have a website that has a domain authority greater than 40 give you a backlink. Going for a spammy website with domain authority lesser than 40 will not just cancel out the backlink but will also affect your points with the search engine.
Why Backlinks are important
The benefits are of 2 types
- Webpage traffic
- Google page or domain authority
Click here to read more about their benefits